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§ 02Guides

The legal requirements of a website

A company website is more than a business card: the law requires certain information and certain safeguards for visitors. Below are the main requirements for websites operated in Romania, with the legal act they derive from and how they are met in practice.

8-minute readUpdated on 11 October 2026The Temyro team

In brief

Every company website must show the company's identification details, explain how it processes personal data and ask for consent to cookies that are not strictly necessary. Online shops also have obligations towards consumers: pre-order information, the 14-day right of withdrawal, the ANPC ADR icon and, since 28 June 2025, accessibility requirements, from which microenterprises are exempt.

01Company identification details

Romanian Law no. 365/2002 on electronic commerce (Article 5) requires the provider of an online service to give visitors easy, direct, permanent and free access to at least the following information:

  • name and registered office (or domicile);
  • phone, e-mail address and any other means of direct contact;
  • Trade Register number and tax identification code;
  • the competent authority, if the activity is subject to authorisation;
  • for regulated professions, the professional title and professional body;
  • prices, stating which taxes and delivery costs are included.

In practice, the details appear in the footer of every page and, in full, on a dedicated page (Impressum or Contact).

02Privacy policy

Any website that receives personal data (through forms, bookings, orders or statistics services) must inform visitors in accordance with Article 13 of Regulation (EU) 2016/679 (GDPR). The privacy policy states:

  • who the controller is and how to contact them;
  • what data is processed, for what purpose and on what legal basis (contract, legal obligation, legitimate interest, consent);
  • who receives the data and whether it leaves the European Economic Area;
  • how long it is kept;
  • the visitor's rights and the possibility of a complaint to the supervisory authority (ANSPDCP in Romania).

The text must describe what the website actually does. A copied template that mentions unused services or omits the ones in use does not meet the requirement.

03Cookies and visitor consent

Romanian Law no. 506/2004 (Article 4(5) and (6)), read together with the GDPR, allows only cookies strictly necessary for the website to work without consent. Statistics and marketing cookies (Google Analytics, Meta, TikTok or LinkedIn pixels) require the visitor's prior consent.

A correct consent mechanism:

  • loads no statistics or marketing service before a choice is made;
  • makes refusing as easy as accepting;
  • allows a separate choice per category, without pre-ticked boxes;
  • allows consent to be withdrawn at any time;
  • comes with a list of cookies, stating the purpose and duration of each.

04Forms

A contact form does not need a consent box in order to answer a request: the legal basis is the person's own request (Article 6(1)(b) GDPR). Information, through a link to the privacy policy, is however mandatory, and the fields must be limited to what is necessary.

Subscribing to a newsletter or commercial messages, on the other hand, requires separate, explicit consent, which cannot be a condition for submitting the form.

05Online shops: informing consumers

Government Emergency Ordinance no. 34/2014 on consumer rights sets out what buyers must be told before placing an order:

  • the main characteristics of the product or service;
  • the total price, including all taxes, and delivery costs;
  • payment and delivery arrangements;
  • the 14-day right of withdrawal, its conditions and the model withdrawal form;
  • the legal guarantee of conformity and, if any, the commercial guarantee.

The final order button must clearly indicate that placing the order involves an obligation to pay (for example, "Order with obligation to pay"), and the order confirmation is sent on a durable medium, usually by e-mail. The terms and conditions and the returns policy complete this information.

06The ANPC ADR icon

ANPC Order no. 449/2022, as amended by Order no. 270/2026, requires traders that conclude contracts with consumers to display on their website the ADR (alternative dispute resolution) icon, 250 × 50 pixels, with a working link to the reclamatiisal.anpc.ro platform. The official icon can be downloaded free of charge from the ANPC website.

The European ODR (online dispute resolution) platform was closed on 20 July 2025 by Regulation (EU) 2024/3228; links to it must be removed from websites.

For a presentation website through which no contracts are concluded with consumers, the icon is, in principle, not mandatory.

07Accessibility

Law no. 232/2022, which transposes the European Accessibility Act, has applied since 28 June 2025 to e-commerce services offered to consumers as well. Online shops must also be usable by people with disabilities: alternative texts for images, sufficient contrast, keyboard navigation, forms with clear labels and an accessibility statement.

Microenterprises providing services (fewer than 10 employees and annual turnover or balance sheet total of no more than EUR 2 million) are exempt. Even so, an accessible website is easier for every visitor to use and better understood by search engines.

08What we include in every website

The legal pages are part of every Temyro project and are adapted to each client's activity, not copied from a template:

  • identification details, in the footer and on a dedicated page;
  • the privacy policy and the cookie policy, matching the services actually used;
  • the consent window by category, with statistics services loaded only after consent;
  • for shops: terms and conditions, returns policy, withdrawal form and the ADR icon.

Check what your website already has, free of charge, with the website check.

This guide provides general information and does not constitute legal advice. For specific situations, we recommend consulting a specialist.

§ 09Frequently asked questions

Questions on this topic

Cannot find the answer? See all frequently asked questions or write to us.

01

Does a presentation website need a cookie banner?

Only if it uses cookies that are not strictly necessary, such as Google Analytics or an advertising pixel. A website that uses no such services does not need a consent window, but it must explain in its privacy policy what data it processes.

02

Can I copy the privacy policy from another website?

It is not recommended. The policy must describe exactly what your website does: which forms it has, which services it uses, how long it keeps data. A copied text is usually inaccurate and may also infringe copyright.

03

What happens if this information is missing?

The authorities (ANSPDCP, ANPC, ANCOM, as the case may be) may issue warnings or fines. Beyond the penalties, a website without identification details and clear information about data inspires less trust in visitors.

Next step

A good website starts with a clear conversation.

Book a 15–30 minute call or write to us. We will tell you how we would build the website, how long it would take and what it would cost. The call is free and places you under no obligation.

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