§ 01Free tools
Campaign links, tagged correctly.
Enter the page address and the campaign source; the link with UTM parameters is built instantly, together with a print-ready QR code. Google Analytics will know exactly where every visitor came from.
- Presets for ads, e-mail and print
- QR code as PNG and SVG
- History and CSV export
The QR code appears here as you fill in the fields.
Low contrast: some phones may struggle to read the code. Use a dark colour on a light background.
Link history
| Date | Campaign (utm_campaign) | Link | Actions |
|---|
The history is kept only in this browser; it does not reach us.
§ 02Guide
How to use UTM parameters.
UTM parameters are tags added to the end of a link. They do not change the page that opens, but they tell Google Analytics (and any other analytics tool) where the visitor came from: which source, which channel and which campaign.
| Parameter | What it shows | Example |
|---|---|---|
| utm_source | the source: the website, network or mailing list | google, facebook, newsletter |
| utm_medium | the channel or type of traffic | cpc, paid_social, email, print |
| utm_campaign | the campaign name | autumn-launch-2026 |
| utm_term | the paid keyword (optional) | business-website |
| utm_content | the ad or link variant (optional) | top-banner, video-15s |
Rules that keep reports clean
- Write everything in lower case: “Facebook” and “facebook” appear in reports as two different sources.
- Use hyphens instead of spaces and avoid accented letters in values.
- Agree on a fixed list of sources and channels and use it for every campaign.
- Do not add UTM parameters to internal links on your own website: they would replace the real source of the visit.
- For Google Ads, auto-tagging (gclid) is sufficient in most cases; UTM parameters are useful for other analytics tools.
For posters, flyers and business cards, use the “print” channel and a QR code: your reports will show how many people scanned each piece.
Next step
A good website starts with a clear conversation.
Book a 15–30 minute call or write to us. We will tell you how we would build the website, how long it would take and what it would cost. The call is free and places you under no obligation.