F
§ 01Free tools
How your page looks in Google, before it goes live.
Write the title and description; the preview measures them in pixels, as Google does, and shows you exactly where they would be cut, on desktop and on mobile.
- Measured in pixels, not just characters
- Desktop and mobile
- Keyword advice
§ 02Guide
A result worth clicking.
The title and description are the first things a client sees before reaching your website. They do not directly influence rankings, but they decide whether the result is chosen.
The title
- Keep within about 600 pixels (around 55–60 characters): beyond that length, Google cuts the title.
- Put what the client is searching for first, for example the service and the town, and the company name at the end.
- Every page has its own title; identical titles make Google’s choice harder.
The description
- Between 120 and 160 characters: enough to persuade, without being cut.
- Say what the client receives and what to do next: a price, a timeframe, a call to action.
- Google may replace the description with an excerpt from the page if it considers it a better match for the search.
The lengths are indicative: Google measures the available space in pixels, and wide letters (M, W) take up more room than narrow ones (i, l).
Next step
A good website starts with a clear conversation.
Book a 15–30 minute call or write to us. We will tell you how we would build the website, how long it would take and what it would cost. The call is free and places you under no obligation.